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Mobile Application Trends for 2018

One of the most popular New Year’s resolutions every year is to learn something new. When it comes to mobile technology and mobile applications, there is always something new to be learnt with the technological advancements every year.

If you are a small business owner, there are always mobile application trends to be aware of, particularly those in your niche, and for you to know what your competitors are doing.

In 2017, the mobile industry has exploded throughout the business world with more businesses going mobile and the introduction of various apps to help small businesses grow. Businesses are beginning to realise mobile apps are essential, as they are one of the best ways to meet customer needs, increase sales, and build awareness of their brand. Over 250 billion free mobile apps have been downloaded in 2017, so it’s been a really exciting year for the mobile industry.

So, what does the mobile industry have in store for mobile applications in 2018? Here, we list our top 5 predictions.

  1. Mobile Payments

Customers to date have been making card payments online through mobile applications. With the introduction of Apple Pay and Google Wallet more people are shifting to paying by m-commerce. In addition to being a convenient way for customers to pay, it’s also a great way for businesses to collate data about their customers and provide in-depth analysis. This is going to continue to grow throughout 2018.

  1. On-Demand Apps

On-demand applications have become very popular through 2017 and they are predicted to continue to grow in 2018. For the consumer, they make their lives much more convenient, they are easy to use, and easy to make payments. Popular on-demand apps so far have included, taxi services, food delivery, beauty services, laundry and cleaning services. For businesses, these can really be a powerful tool and will grow in demand moving forward.

  1. Cloud-Based Apps

There has been a surge in the design of more cloud-based applications in 2017. This has been great as it has made it much easier to obtain data without it impacting on your phones actual memory. Dropbox and Google Drive are probably two of the most popular, but we will see more cloud driven mobile apps in 2018.

  1. Accelerated Mobile Pages (AMP)

Page loading on mobile phones have improved since Google introduced the AMP project. As well as the quick loading of web pages on your mobile, Google has said it will provide an isolated search index. Looking at SEO, this is great, and it will also impact on any app development tactics.

  1. Security

With the vast amount of personal data on our mobile phones nowadays, the issues surrounding security has never been greater. This is a concern for app developers too because they need to ensure what they design comes fully secured. There will be an increase in apps with built-in security features and these apps will do well with consumers when making a choice on which apps to use.